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Director of Channel Marketing

Company: NuFACE
Location: Vista
Posted on: September 2, 2020

Job Description:

Essential Functions:Taking directive from the Senior VP of Marketing, define and deliver global, multi-channel marketing strategy. Manage company-wide global marketing calendar and ensure flawless execution of marketing initiatives.Lead development and timely execution of go-to-market strategy for all product launches (both global and market-specific).Oversee development of all global and partner/ market/ channel-specific seasonal campaigns, , ensuring on-time and on-budget execution.Represent commercial function at all strategic planning meetings.Create a distribution strategy for total portfolio and by segment in line with the company`s growth expectations.Contribute to the development and achievement of financial goals including revenue and spend.Work closely with the Sales teams, enabling them to meet their commercial objectives by providing them with high-quality collateral, tools, materials and presentations.Work closely with product management team to define marketing materials and programs.Lead merchandising strategy and execution across multiple channels.Lead creation of new and updates to existing collateral pieces for total brand.Oversee channel-specific event and conference planning, execution and analysis.Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to marketing and business development strategies based on analysis and feedback.Conduct marketing surveys on current and new product concepts.Prepare and adhere to budgets.Ensure brand messages are consistent.Gather and analyze partner and client insight.Create and deliver marketing presentations.Analyze marketing campaign metrics and recommend future strategies accordingly.Spend adequate time in the field (trainings, events, etc.) on a regular basis to gain better knowledge and insights into all channels' opportunities and needs.Presents campaigns and other pertinent information to the marketing team, sales teams, executive team, and partners as necessary.Other duties as assigned by management. Skills/Qualifications:Bachelor's degree with 10+ years of experience in marketing roles.Experience leading a team with a passion for development.Ability to multi-task, to work independently or as part of a team.Strong analytical and project management skills.Excellent time management and organization skills.Excellent verbal and written communication skills.Must be a self-starter with energy, drive and determination to accomplish goals.Proven competency in software applications including Microsoft office, with the ability to learn programs quickly.Beauty industry experience a must.

Keywords: NuFACE, Vista , Director of Channel Marketing, Executive , Vista, California

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