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Vice President, Global Marketing

Company: Watkins Wellness
Location: Vista
Posted on: June 23, 2022

Job Description:

Job DescriptionWe are hiring a Vice President of Global Marketing to lead our Marketing Team in Vista, CA! -DISCOVER As the Vice President of Global Marketing, you will play a key role, working closely with the members of Executive management, to maximize the overall success of Watkins Wellness' Strategic and Long-Range Plans. - This visible role within our company is responsible for developing and executing high-value strategic marketing initiatives, leading North American marketing activities for our global brands such as Hot Spring - Spas and Caldera - Spas, and collaborating with the Vice President of International Sales & Marketing on global marketing initiatives. - Our ideal candidate will be someone who can think strategically about the big picture, while still staying abreast of the daily details to offer guidance and direction to our Marketing organization.YOUR RIPPLE EFFECT

  • Are you strategic and business driven? - You will lead and direct all North American marketing activities and work with the Executive Vice President (EVP) and senior management to establish and implement strategic marketing plans to achieve corporate objectives, develop channel strategies and policies, assess the effectiveness of marketing plans and strategies, and provide appropriate reporting of results to senior management.
  • Are you a Marketing leader? - We are looking for someone that can provide strong leadership and guidance to our Marketing organization of approximately 45 employees (direct and indirect reports) and manage the development and day-to-day activities of our Marketing Leadership Team, which includes Brand Management, Digital Marketing, Marketing Operations, Content, Product Management and Creative / Industrial Design. -
  • Are you customer focused and able to build relationships? To be successful in this position, you will need to develop an understanding of our dealer customers' needs and build solid relationships with industry influencers and strategic partners. Through direct reports, this position also indirectly leads agency relationships, oversees online consumer marketing activities, manages digital agency relationships, and manages online trade/dealer marketing activities.
  • Are you a dynamic communicator? In addition to leading the marketing team, you'll need to effectively communicate expectations and deliverables, and be able to provide helpful coaching and feedback to team members. - We'll expect you to model strong interpersonal skills in a highly transparent and collaborative environment.
  • Can you inspire others? In this role, we are looking for an excellent presenter who is comfortable on stage and with other various forms of public speaking. - You'll partner with our Vice President of Sales, North America, and others within the company, to develop engaging and motivating Sales and Marketing trainings to our dealer customers. - You will also be tasked to create and present compelling content to audiences such as senior management, dealer networks, public groups, internal staff, and the Masco (our parent company) Executive team. -
  • Can you manage a budget? You will be responsible for developing and managing the North American Marketing budget, including staffing and discretionary spending, and ensure that the Marketing Leadership Team is managing their portion of the marketing budget effectively.WHAT YOU BRING
    • Bachelor's degree in Business Administration, Marketing, or related is required. MBA is a plus. -
    • Minimum 10 years of progressively responsible marketing management experience preferably in the one-step specialty Retail Distribution Channel. - High-ticket product marketing is preferred. Broad Marketing experience is required. -
    • Demonstrated knowledge of good business practices and strategic planning as well as strong decision-making and analytical skills is needed. -
    • Demonstrated success in team leadership, managing for results through effective coaching and feedback.
    • Strong customer focus, including the ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. -
    • Excellent communication skills (written and verbal) and strong presentation skills with the ability to inspire and present to large audiences.
    • Must be proficient with MS Office Applications (e.g., Word, Excel, PowerPoint, and Outlook). - Knowledge of and experience with Marketing software systems and tools such as CRM (salesforce), Marketing Automation (Eloqua), Email (Emma), etc. is desired.
    • Must be able to work in a hybrid or onsite capacity within the Vista, CA (San Diego) area.
    • Ability and willingness to travel -15% as needed and when safe to do so.WHAT YOU'LL GETAt Watkins Wellness, we believe that everyone should 'Feel good. Live well'. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make - products that make a difference to the health and well-being of others.As we move beyond the COVID-19 pandemic, our newly created One Watkins Return-to-Work policy is designed to meet the needs of both our business and our employees. - The One Watkins program offers remote, hybrid, and onsite employment opportunities which are based on business needs, employee preference, and business performance. - Ultimately, our goal is to remain One Watkins, with one vision and one set of values that dictate Who We Are and What We Do, regardless of where we are physically working.We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. - Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Full timeWatkins (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.E-Verify Participation Poster:E-Verify Right to Work Poster: &

Keywords: Watkins Wellness, Vista , Vice President, Global Marketing, Executive , Vista, California

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