Manager, Brand Marketing

Company: everbowl
Location: Vista
Posted on: August 7, 2022

Job Description:

EVERBOWL CORPORATE - MANAGER, BRAND MARKETINGJOB DESCRIPTION:We are everbowl, a quick-serve craft superfood company, and we are looking to expand our team to attack rapid growth as a result of franchise expansion. Come join a rapidly growing, high-energy brand and team! We are looking for an entrepreneurial minded, self-starter who has the ability to think strategically, execute flawlessly, lead and manage in a fast-paced environment. Under the guidance of the VP, Marketing and Operations, the Manager, Brand Marketing will be responsible for leading execution of key brand initiatives, annual marketing plans, new store openings and local store marketing programs. This role proactively partners with key stakeholders to identify areas of opportunity and must achieve results, build awareness, increase loyalty and drive new guest traffic. -RESPONSIBILITIES:Must be thoughtful about the customer journey; understand the value of engagement, the customer relationship, and the opportunities that the on-premise and off-premise landscape provides as part of the guest experience.Lead support and execution of brand marketing plans, seasonal campaigns and key initiatives for the everbowl brand and franchise system.Develop creative briefs that lead content creation for PR, social media, non-traditional media, digital menu boards, POP and all other activities that support the marketing plan.Lead development and support guidance of local store marketing programs.Coordinate execution, in collaboration with Franchise Operators, for New Store Opening marketing plans.Collaborate with cross-functional teams including operations, training and supply chain in development and execution of marketing calendar and testing.Contribute to insight generation that guides brand and marketing calendar based on consumer trends, brand performance and product mix. -Work collaboratively with VP, Marketing and Operations on menu strategy, product development and testing.Build strong and effective relationships with Franchise Operators to ensure marketing programs have well-rounded business insights and support.Manage the marketing fund, including budgeting, tracking and reporting .Develop systems of reporting weekly/monthly of performance of KPIs to inform ongoing marketing strategy.Assist with development of press materials to ensure communication is accurate, relevant and consistent.Facilitate marketing communications to the field to ensure optimum execution of marketing programs.
EDUCATIONBachelor's Degree Preferred
WORK EXPERIENCE5-7+ years of experience in a marketing role with direct experience in marketing calendar management and local store marketing.Quick service, multi-unit franchise operations, food and beverage industry experience.QUALIFICATIONSStrong ability to build relationships, effectively communicate and positively influence at all levels in a franchise organization.Demonstrated ability to think conceptually and strategically to manage and execute marketing plans.Ability to work in fast paced work environment on many projects with great agility while not compromising quality.Successfully partner with cross-functional teams to manage and execute multiple priorities/projects.Proven project management skills with ability to lead, manage outputs and timelines.Excellent written and oral communication skills with ability to motivate, influence, coach and energize others.Strong problem-solving skills; ability to work independently and well under pressure; ability to handle multiple projects simultaneously.Excellent proficiency in Microsoft computer skills, i.e. Word, PowerPoint, Excel, Google Platforms.Strong knowledge of social media and digital channels including, but not limited to Facebook, Tik Tok, Instagram, Twitter, Pinterest, Google, and Yelp. -

Keywords: everbowl, Vista , Manager, Brand Marketing, Executive , Vista, California