Social Media Director (Oceanside)
Company: Moonbug Entertainment
Posted on: November 18, 2022
Moonbug is a next generation entertainment company that has
cemented itself in the children's media space. Would you like to be
part of the next frontier of inspiring and engaging stories to kids
around the world?
Founded in 2018, with primary offices in London and Los Angeles,
Moonbug creates, produces and publishes thousands of minutes of
video and audio content every month with the goal of teaching
compassion, empathy and resilience. We are a fast-paced global
company, and have already grown to become the largest kids
entertainment company on digital platforms in the world. Some of
our existing titles include global sensations CoComelon, Blippi,
Little Baby Bum, Morphle, Supa Strikas, ARPO and many more which
are available in 32 languages and can be viewed on more than 100
Moonbug is part of Candle Media, an independent, creator-friendly
home for cutting-edge, high-quality, category-defining brands and
franchises. Candle is run by leading entertainment executives Kevin
Mayer and Tom Staggs, and backed by investment capital from funds
managed by Blackstone s flagship private equity business.
The role we are recruiting for is a Social Media Director in the
Social media plays a critical role in the engagement with our
audience and serves as both a dialogue platform, a community, a
commerce platform and as a distribution platform for content (for a
Across all our brands Moonbug has a total of over 5 million
followers on Facebook, Instagram and TikTok. Our TikTok channels in
particular are growing like wildfire. However, our YouTube channels
exceed 100 million subscribers across multiple properties, so we
are in the early phase of building our social media presence. We re
looking for someone ready to join us at this exciting point in our
This role will report into the VP of Brand and Comms.
This role will report full-time ON-SITE at our West Hollywood
Duties and Responsibilities:
Own and expand our social media infrastructure as part of the
greater Moonbug marketing strategy.
Be the subject matter expert on social including platforms, trends,
audience usage and content. We engage our audience on many
different platforms, in many different way and social media is a
cornerstone in opening the world of Moonbug to families around the
Part of your role is to work with the wider marketing team to make
sure our social channels support the different products and comms.
This role is responsible for continuous engagement with our partner
managers from the different platforms, making sure our brands and
channels take advantage of the newest platform tools and
initiatives and set up for the future development of the
Be a resource for the Brand Marketing Directors and Social Media
Managers to help drive platform, audience and content strategy for
social, helping them optimize and grow their brands in this
Create and own social media strategy for the different brands. You
will be responsible for setting the social media strategy for our
brands and setting up the brand teams to be able to deliver on the
strategies. You will work closely with the Brand Marketing
Directors and General Managers of each of the brands to align
social strategies to the broader brand strategies, ensuring social
strategies deliver on their short and long term KPIs and goals.
Manage and deliver Brand Partnership campaigns We are fortunate to
be working with some of the biggest brands in the world to create
fun and engaging family-friendly add-concepts. You will own the
relationship with the partnerships team and support them in
creating and producing engaging and meaningful content and
campaigns across our social media channels. You will work closely
with the Brand Marketing Directors and General Managers to ensure
these campaigns align with brand guidelines and goals.
Train, support and guide social media teams in the brand teams You
will be the strategic and technical shepherd who oversees the
posting strategy from the brand social teams which consist of
social media managers and community managers. While the social
teams report into the brand teams, you will mentor and ensure their
continued development and make sure they understand the technical
aspects of their job and that they stay educated on the direction
of the social platforms and how their algorithms are evolving.
Set yearly social media goals/KPIs and oversee reporting You are
responsible for setting short- and long-term goals/KPIs, reporting
standards and overseeing the reporting from each of the brand teams
to share the progress of social platforms with the VP of Brand and
Comms and the wider management team.
Manage influencer program Finally you are responsible for managing
the influencer program infrastructure. Ensuring we have continuous
engagement with the influencers in our network, that we
continuously engage new relevant influencers and that we activate
and vet the right influencers for various brand campaigns.
You have a strong background in social media with an in-depth
understanding of the algorithms behind each of our priority
platforms (FB, Insta, TikTok) and building organic audiences and
creating both organic and paid campaigns. You are well-versed in
brand management on social media, and you are world class in
analyzing platform data, reporting and sharing challenges and
successes with the business.
5 + years of experience running multiple channels on social media
for various brands and able to work to a specified tone of voice
and with brand-led strategic messaging.
In tune with UK and US popular culture particularly around the
topics of parenting and young kids interests.
Excellent organizational, collaboration & communication skills.
Ability to effectively influence key stakeholders.
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Associated topics: chief, co producer, director, film, floor
manager, president, principal editor, producer, production, vice
Keywords: Moonbug Entertainment, Vista , Social Media Director (Oceanside), Executive , Vista, California
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