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Social Media Director (Oceanside)

Company: Moonbug Entertainment
Location: Vista
Posted on: November 18, 2022

Job Description:

Description

Moonbug is a next generation entertainment company that has cemented itself in the children's media space. Would you like to be part of the next frontier of inspiring and engaging stories to kids around the world?

Founded in 2018, with primary offices in London and Los Angeles, Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience. We are a fast-paced global company, and have already grown to become the largest kids entertainment company on digital platforms in the world. Some of our existing titles include global sensations CoComelon, Blippi, Little Baby Bum, Morphle, Supa Strikas, ARPO and many more which are available in 32 languages and can be viewed on more than 100 platforms globally.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. Candle is run by leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone s flagship private equity business.

The Role

The role we are recruiting for is a Social Media Director in the brand team.

Social media plays a critical role in the engagement with our audience and serves as both a dialogue platform, a community, a commerce platform and as a distribution platform for content (for a grown-up audience).

Across all our brands Moonbug has a total of over 5 million followers on Facebook, Instagram and TikTok. Our TikTok channels in particular are growing like wildfire. However, our YouTube channels exceed 100 million subscribers across multiple properties, so we are in the early phase of building our social media presence. We re looking for someone ready to join us at this exciting point in our journey.

This role will report into the VP of Brand and Comms.

This role will report full-time ON-SITE at our West Hollywood Office.

Duties and Responsibilities:
Own and expand our social media infrastructure as part of the greater Moonbug marketing strategy.
Be the subject matter expert on social including platforms, trends, audience usage and content. We engage our audience on many different platforms, in many different way and social media is a cornerstone in opening the world of Moonbug to families around the world.
Part of your role is to work with the wider marketing team to make sure our social channels support the different products and comms. This role is responsible for continuous engagement with our partner managers from the different platforms, making sure our brands and channels take advantage of the newest platform tools and initiatives and set up for the future development of the platforms.
Be a resource for the Brand Marketing Directors and Social Media Managers to help drive platform, audience and content strategy for social, helping them optimize and grow their brands in this channel
Create and own social media strategy for the different brands. You will be responsible for setting the social media strategy for our brands and setting up the brand teams to be able to deliver on the strategies. You will work closely with the Brand Marketing Directors and General Managers of each of the brands to align social strategies to the broader brand strategies, ensuring social strategies deliver on their short and long term KPIs and goals.
Manage and deliver Brand Partnership campaigns We are fortunate to be working with some of the biggest brands in the world to create fun and engaging family-friendly add-concepts. You will own the relationship with the partnerships team and support them in creating and producing engaging and meaningful content and campaigns across our social media channels. You will work closely with the Brand Marketing Directors and General Managers to ensure these campaigns align with brand guidelines and goals.
Train, support and guide social media teams in the brand teams You will be the strategic and technical shepherd who oversees the posting strategy from the brand social teams which consist of social media managers and community managers. While the social teams report into the brand teams, you will mentor and ensure their continued development and make sure they understand the technical aspects of their job and that they stay educated on the direction of the social platforms and how their algorithms are evolving.
Set yearly social media goals/KPIs and oversee reporting You are responsible for setting short- and long-term goals/KPIs, reporting standards and overseeing the reporting from each of the brand teams to share the progress of social platforms with the VP of Brand and Comms and the wider management team.
Manage influencer program Finally you are responsible for managing the influencer program infrastructure. Ensuring we have continuous engagement with the influencers in our network, that we continuously engage new relevant influencers and that we activate and vet the right influencers for various brand campaigns.

Requirements
You have a strong background in social media with an in-depth understanding of the algorithms behind each of our priority platforms (FB, Insta, TikTok) and building organic audiences and creating both organic and paid campaigns. You are well-versed in brand management on social media, and you are world class in analyzing platform data, reporting and sharing challenges and successes with the business.
5 + years of experience running multiple channels on social media for various brands and able to work to a specified tone of voice and with brand-led strategic messaging.
In tune with UK and US popular culture particularly around the topics of parenting and young kids interests.
Excellent organizational, collaboration & communication skills. Ability to effectively influence key stakeholders.

Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Wellness Resources
Others

Associated topics: chief, co producer, director, film, floor manager, president, principal editor, producer, production, vice president

Keywords: Moonbug Entertainment, Vista , Social Media Director (Oceanside), Executive , Vista, California

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